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Scientific Advertising

Hey copywriters, remember when the book Scientific Advertising came out and revolutionized the field of marketing? Of course you don’t. But if you’re like most copywriters, you probably act like you...

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The Path of a Copywriter

Most copywriters tend to follow a more-or-less fixed career path. This path can be summarized with the acronym IDEAL. The IDEAL path of copywriting is composed of five overall stages: Interest:...

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The Mindsets to Earn Money (Part 1)

Forget “Think and Grow Rich” Anyone who has a triple-digit IQ will realize upon finishing this wrongly praised book that the main contents primarily stem from pseudoscience. In “Think and Grow Rich,”...

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99% of Copywriting Techniques Are Flawed…

…When Writing Copy for Male Markets Here’s the problem with modern copywriting: It’s techniques are based on empirical results. Let me explain: Successful copywriters copy successful copy. Successful...

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Techniques in Copywriting: Price

How to State the Price in Copy In regards to copywriting prices, I’ve previously written on the subject in my basic guide on writing copy for non-copywriters. However, the issue of price is one that is...

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